Brands, organizations and companies have been tapping into the social networking sphere with rigor searching for the next best way to tap into their audience. Now you see the updates on Facebook and Twitter of
Foursquare and
Gowalla. Do we care that you checked into the movie theater or bathroom at Applebees? Now the latest and greatest to hit the app world today is
Shopkick which offers real time discounts and gift cards to shoppers who check-in to retail outlets llike Best Buy, Macy's, American Eagel Outftters, and Simon Property Group which owns most of the malls in the country. Read the
New York Times review on Shopkick.

Here's a good breakdown of Foursquare vs. Gowalla on
Mashable.
On a positive side for the do-gooders, there is
causeworld - when you check into a store you receive "karmas" which you collect and donate to a charity of your choice.
Here is a list of all location-based social networking apps i can find; any others to add? Opinions? (thanks CSherwood for helping me research gather!)
- Foursqaure
- Gowalla
- Shopkick
- Causeworld
- Loopt
- Brightkite
- Superglued
- Sitby.us
- Tabbedout
- Plerts
- Mytown
- Dopplr
- Google Buzz
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